CherishFlow
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Privacy Policy

Effective Date: October 5, 2026

CherishFlow ("we," "us," or "our") provides this Privacy Policy so you know what we collect, how we use it, and what we do not promise. It covers cherishflow.com (the "Website") and the CherishFlow mobile application (the "App"), together the "Service." By using the Service you acknowledge this Policy. It is not a contract for extra services or a guarantee of security.

1. Who this is for

The Service is built for parents, legal guardians, and other adults 18 or older. It is parent-managed. It is not directed to children. We do not knowingly collect personal information directly from children under 13 acting on their own. If you add a child's name, birthday, photo, story, or care details, you do so as the adult with lawful authority over that information.

2. Information we collect

Information you give us (App and/or Website)

  • Account data (App): name, email, password, and role.
  • User Content (App): voice recordings, transcripts, notes, photos, video, Life Book answers and pages, Tiny Interview recordings, calendar items, shopping and to-do lists, activities, milestones, Faith & Legacy entries, Travel trips, Thoughtfulness items, and similar materials you save.
  • Children's details you type (App): names, birthdates, milestones, and related notes a parent or guardian voluntarily enters.
  • Context Card information (App): if you create a Context Card (for example a sitter card), we may store care notes, routines, favorites, allergies, and emergency or other contacts you enter, and time-limited share tokens you create. Context Card information and reminders may be outdated or delayed. They are not a safety guarantee. Sitters and caregivers should not rely on them alone.
  • Health Journal (App): if you choose to record a child’s health, we store what you enter for that child. That includes ongoing conditions you name (such as asthma or allergies), the date and time, symptoms, temperatures and other numbers you record, medicine names with doses and times, optional notes, and photos you attach (such as a rash). Photos are stored privately and opened only with a short-lived link for the parent or guardian on the account. This record is visible only to that parent or guardian. It is not placed in the Life Book, a printed book, a Context Card, or a shared link, and it is not shown to contributor or viewer accounts. It is included when you download your family’s data and removed when you delete your account, including the photos. CherishFlow does not use these notes to diagnose, interpret a number, recommend treatment, or give medical advice.
  • Purchase status (App): subscription active or not from the Apple App Store and RevenueCat. We do not receive your full card number for App Store purchases.
  • Print checkout details (App): when you pay for a printed Life Book, shipping address and order details needed to fulfill that order.
  • Support messages (App): text and optional screenshots you send through in-app feedback.
  • Waitlist and contact details (Website): email address when you join the waitlist or email our team.

Information collected automatically

  • App device and diagnostic data: device type, approximate app activity, and crash or error information needed to keep the App working. Crash reports do not include family content such as photos, voice, stories, or care notes. Push notification tokens if you enable reminders.
  • Website usage data: device type, browser, pages viewed, and approximate location derived from IP address.
  • Cookies and similar technologies (Website): cookies or comparable tools needed to operate the Website. We do not currently use third-party analytics or advertising cookies on the Website. If we add analytics, we will update this policy first.

We do not require an account to browse the marketing Website. Joining the waitlist only requires an email address.

3. How we use it

We use this information to:

  • Confirm waitlist signups, email you from our cherishflow.com domain, and notify our staff about early access and product updates (Website).
  • Create and keep your account and provide the App as a parent companion — including Layta, Life Book, milestones, activities, Context Cards, Thoughtfulness, shopping/to-dos/calendar, Faith & Legacy, Travel, and related features.
  • Run Layta and other AI features (transcription, organizing notes, page help, and similar).
  • Sync Premium status and process print checkouts you request.
  • Send optional push reminders you enable.
  • Respond to support and legal requests.
  • Keep the Service working, secure it, and protect it from abuse.
  • Comply with law.

We do not sell your personal information. We do not use your data for third-party marketing, targeted ads, tracking across apps or websites, or commercial profiling. We do not sell or share personal information for cross-context behavioral advertising as those terms are used in California law. Family content is processed to provide the Service to you. We do not use it to train advertising models, and we do not sell it for advertising.

4. Artificial intelligence

Layta uses OpenAI to understand what you type or say. It sends your words or voice note, your children's names and ages, photos of school flyers you scan, and food safety (allergies), routines, and school details from the family profile. Saved Health Journal entries are never shared and are not used for Layta's family profile. Health details you say or type to Layta are sent to OpenAI only so they can be sorted into the journal, and those chat requests are not stored by OpenAI. Layta and related features use OpenAI through our server-side proxy (and, on limited Website demos, OpenAI directly when that demo is enabled). Voice notes are transcribed by AI. Verified App models include gpt-6-luna for chat and sorting notes, and gpt-transcribe for voice transcription. AI can be wrong, incomplete, or biased. CherishFlow contains no advertising or analytics SDKs, and any crash reporting will exclude family content. We do not sell your family content, and we do not use it to train advertising models. Transcripts, dates, names, captions, suggested pages, and similar outputs may be incorrect — review them before you rely on them, share them, or send them to print.

5. Vendors and subprocessors

We share information only as needed to operate the Service. Current vendors include:

  • Supabase: Authentication, database, and file storage for the App (and Website waitlist storage)
  • OpenAI: AI transcription and text processing via our server proxy (App); limited Website demo when enabled
  • RevenueCat: Subscription status for Apple App Store purchases
  • Apple: In-app purchases and account billing for Premium
  • Stripe: Payment processing for printed Life Book checkouts only (not App subscriptions)
  • Gelato: Print production and shipping for physical Life Books you order
  • Resend: Transactional email for waitlist, support reports, and operational alerts
  • Vercel: Website hosting
  • Expo (push): Push notification delivery when you enable reminders
  • Sentry: Crash reporting for the App. Crash reports do not include family content such as photos, voice, stories, or care notes.

Those parties process data under their own terms. We are not responsible for their independent acts once data is lawfully sent to them to fulfill your request. Professional advisors or authorities may receive information if required by law or to protect rights and safety.

6. Business transfers

If CherishFlow is merged, acquired, reorganized, or sells its assets (including becoming an LLC), your information may transfer to the new owner, who must honor this Policy for information collected under it.

7. Waitlist and email (Website)

When you submit your email on the Website waitlist, we store it in our database so we can contact you about CherishFlow. We send a confirmation and later product updates from our cherishflow.com sending domain (currently support@cherishflow.com unless we configure another address on that domain), and an internal notification to our staff inbox. Email delivery is handled by Resend acting as a service provider. Replies go to support@cherishflow.com. You can ask us to remove your waitlist email at any time by contacting us. Waitlist emails are separate from App accounts.

8. Children's privacy (COPPA)

CherishFlow is for adults. We do not market to children under 13. Child information exists only because a parent or guardian entered it. Parents may review or delete that information in the App (including Settings → Delete account) or by emailing support@cherishflow.com. If we learn we collected personal information directly from a child under 13 without verifiable parental consent, we will delete it.

9. Retention and deletion

We keep account and User Content while your account is open and as needed for backups, disputes, and law. Waitlist emails are kept until you ask us to remove them or we no longer need them for waitlist and launch communications. If an account has been inactive for 2 years, we may delete it after emailing you at least 30 days in advance.

Items you delete inside the app (such as events, milestones, and activities) are permanently erased from our database within 30 days; photos and recordings are removed when you delete them or your account.

Deleting your App account: use Settings → Delete account (or email support@cherishflow.com). That process removes your login, cascaded family data (including children, lists, milestones, Context Cards, and related rows), Life Book and avatar files we host for you, and print checkout rows that contain shipping details. Push tokens are cleared when you log out or delete. Backup copies of deleted account data are removed within 30 days.

What may remain after App deletion:

  • Apple, RevenueCat, Stripe, and Gelato may keep purchase or order records under their own retention rules.
  • Abandoned unpaid print checkouts are canceled and shipping details are cleared on a schedule (about 48 hours) before account deletion; completed print orders may leave records with Stripe or Gelato even after we delete our checkout row.
  • Support emails already sent through Resend, and staff copies of reports, may remain in email systems.
  • Website waitlist emails are not removed automatically when you delete an App account — ask us to remove them separately if needed.

10. Security and breach

We use reasonable administrative and technical safeguards (including encryption in transit, access controls, and reputable hosting). No method of transmission or storage is 100% secure, and there is no guarantee of uninterrupted or secure service. You are responsible for your device and password, and for keeping your login confidential. We do not warrant that the Service cannot be accessed without authorization. You use the Service understanding that residual risk remains. Keep your own copies of important photos and stories. If we discover a breach of security that affects your personal information, we will notify affected users and regulators as required by law, without unreasonable delay.

11. International processing

We may process information in the United States and other countries where our vendors operate. Those places may have different privacy laws than your home.

12. Your choices and California rights

You may correct profile data in the App, turn off some modules, disable push reminders, delete your account in Settings, decline the waitlist, disable cookies in your browser, and request access, correction, or deletion at support@cherishflow.com.

If you are a California resident, you may request the categories and specific pieces of personal information we collected, the sources, the business purposes, and the categories of third parties with whom we share it; request deletion or correction subject to legal exceptions; and opt out of any "sale" or "sharing" as those terms are used in California law. We do not sell personal information and do not share it for cross-context behavioral advertising. We will not discriminate against you for exercising those rights.

13. Changes

We may update this Policy. Free features and limits, including the weekly free voice note, may change, and changes will be announced in advance. Free users get 5 lifetime AI uses plus 1 free voice note every week. The effective date at the top will change. We will notify you by email or in the App at least 15 days before a material change takes effect.

14. Contact

Privacy questions or deletion requests: support@cherishflow.com
Location: San Diego, CA